For your marketing strategy, it is important to understand these 3 different ways for you to show up on the first page of Google. The best digital strategy will have a goal for you to show up in the 3 different sections on the first page of a Google Search.
Here are the 3 sections:
1) Pay Per Click (PPC) / Google Adwords section / Search Engine Marketing (SEM) – RED
2) Organic (SEO) section – BLUE
3) Maps or Google Plus Page section – LIGHT BLUE
