You Are a Real Estate Media Company [SPEAKING]

On July 25, 2017, I led a class to a room of real estate agents at MBH Settlement Group, L.C. located in Reston, Virginia. During the talk, I covered how every company and especially real estate agents are media companies that should create and develop content in various ways specifically for their target market. I introduced them to “Dave” the real estate agent. I also explained how developing and creating a strategy and executing on it is similar to baking a sweet potato pie. This will be the first of many classes that I hope to have on how small businesses, professionals and real estate agents can be media companies.

Update: An updated version of this class was given September 17, 2017 for Champion Title in Woodbridge, Virginia.

Update: An updated version of this class was given November 9, 2017 at Barcroft Realty in Fairfax, Virginia.

Slides

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Here’s a breakdown of some of the topics covered:

Part 1: Laying the foundation – Website Design

1. Who do you want to target (Avatar?) & What’s your budget?
2. Intro to Digital Marketing
3. Website Design
4. Creating a Blog
5. Considering Social Media Accounts
6. Search Engine Optimization – Why’s It Important When Targeting Your Website

Part 2: Getting your name out – Marketing

1) Self Awareness: What are your strengths & weaknesses?

2) What is Social Media & Why is it Important

3) Creating Social Media Accounts – Which accounts to choose and why? What are the strengths of each account

• Blog
• Facebook
• Twitter
• Instagram
• Pinterest
• LinkedIn
• Snapchat

4) Search Engine Optimization – SEO

5) Marketing Ideas for Real Estate Agents – Based on Your Strengths

• The Power of Local – Blogs, Directory Listings (e.g. Alignable)
• Public Relations – What it is & why it’s important
• Audio – Podcast / Visual – YouTube / Instagram / Kinesthetic – Facebook Live
• Online + Offline = Success
• Repurposing Content

To learn more, be sure to check out Volume 1 of our Blue 16 Corner eBook. Also, sign up for the upcoming course, You are a Media Company.

Originally Posted on the Blue 16 Corner