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Facebook is the largest social media site (over 1 billion users). It's larger than some countries. That all sounds good, but what does it actually mean for small business owners. Basically, Facebook is a way to have a super focused target for your business. Even if you are just testing out an idea or want to develop your avatar, Facebook Advertising is a great way to target your audience. What makes Facebook different isn't just that…
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I finished giving 2 talks this past two weeks and I always try to give a handout with some free stuff that I figure might be interesting or relevant. Everyone loves FREE: Listen and engage on social media Check your onsite code – SEO (right click on your mouse and select view page source) Install Google Analytics on your site – monitor traffic and understand where people are coming from, how long they’re staying on…
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Free is sometimes the most amazing word in the world. It is especially exiting for entrepreneurs and business owners who are building their business sometimes on a shoestring budget. I've used these tools to help myself and a remote team of 5 communicate regularly and interact for Blue 16 Media & CEO Media Firm. A lot of these apps are a product of startup companies that operate on a freemium model which means you get to…
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I met with a graphic designer a few days ago and we talked about business and clients and different networking opportunities but one of the biggest things that I remember is that he mentioned that he was thinking of providing more recurring services to help out his business and provide some recurring revenue. He talked about possibly incorporating social media and other marketing services. My initial thought was—you have to. While Blue 16 Media primarily…
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Business owners have a huge opportunity at their fingertips and that’s because social media and the internet has made it easier to have a direct relationship with the consumer. At no other time in history have business owners had the opportunity to directly communicate with their target clients and customers. While “blogging” is not the only way, it is a great way to communicate with your target audience. The beauty of websites like Alexandriasmallbusiness.com (where I…
