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For your marketing strategy, it is important to understand these 3 different ways for you to show up on the first page of Google. The best digital strategy will have a goal for you to show up in the 3 different sections on the first page of a Google Search. Here are the 3 sections: 1) Pay Per Click (PPC) / Google Adwords section / Search Engine Marketing (SEM) – RED 2) Organic (SEO) section…
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Foursquare has made a change to its business with the hopes of being a larger player in local search and competing with Google and Yelp. Foursquare is transitioning to a new age and has rebranded themselves and created a spinoff app. So what are these changes and what should you be aware of as a business owner? Foursquare app was once upon a time one of the cool new apps that combined social networking and gamification…
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I thought this infographic about LinkedIn was relevant so I decided to share it. It shows the balance of types of content you should have for your blog and while everything will vary for each person (just like every diet doesn’t work for everyone). It is important to test and find a good mix that will work for you. It is becoming more and more vital for entrepreneurs and business owners to blog. I wrote…
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I received an e-mail from a client asking for simple ways to get customers and clients (even potential clients) to like their Facebook page. Being the blogger that I am, I decided to create a quick blog post about it just in case anyone else wanted to know. If you’ve ever wanted to increase your likes, here is a quick post about it. Use Facebook to invite people from your page. Also send a message…
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Here are some tips from a guest post I wrote for All Business Experts. Here are the tips read the explanations on the post: Understand the psychology and demographics of each site. It’s a jab. Be a reporter. Accept connections. Find out what people are talking about. Join groups. Add value. Engage. Listen. You can leave social media. Test, test, test. Complete your profile and look for those with a completed profile. Complete your business…
