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When I started my first business, I heard that you need to have a business plan. So, I took a long…long time to create a business plan for a business, I quickly learned wasn’t something I wanted to build. It was called Exemplary Editing and I loved the logo, loved the name but wasn’t crazy about the business. There’s a concept known as sunk cost that entrepreneurs and business owners should know. We are familiar…
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Recently, I made some updates to the mission of CBNation and Blue 16 Media. The goal was to simplify the messaging around what we were doing to help out entrepreneurs and business owners. We are increasing the success rate of business owners and that’s executed by increasing the visibility of businesses through our products and services but also resources that are available to business owners. At the core, we are in the “Visibility Game.” This…
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How did you find out about us? In today’s world, where potential clients and customers are bombarded with distractions, it can be difficult for them to remember how they find you. Often, clients will just say “online.” While this helps give you a little insight, it doesn’t help you optimize and tailor your marketing budget and spend. Full disclosure, I use Call Rail for our Blue 16 Media clients I work with. Essentially what it…
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When it comes to marketing, I’m a little old school. I believe at the heart of most marketing, you want to try to get contact information that will travel regardless of the platform (e.g. Instagram or Facebook). This is–you guessed it–name, e-mail address, and phone number. The reason is that you can connect with just about anyone via e-mails. Now, it has become more and more crowded and competitive but when there’s competition, it doesn’t…
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About 6 years ago, I founded a digital marketing company called Blue 16 Media and also manage a community of blogs called CBNation.co (CEO Blog Nation) and I have leaned heavily on virtual assistants to help us grow as a company. Building a six-figure business with no additional employees, I have learned a lot about how I could be in multiple places at the same time. Many people ask me, “how are you able to…
