You Are a Media Company – Women’s Council of Realtors

I gave an updated version of the You Are a Media Company speech for Real Estate Agents today for the Women's Council of Real Estate Agents in Northern Virginia. I introduced Dana the Real Estate Agent which helped to show exactly how real estate agents could leverage the digital tools.

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Resources Mentioned:

1. Social Media Cheat Sheet: https://teach.ceoblognation.com/2017/12/07/social-media-cheat-sheet-2017-infographic/
2. Schedule a Consultation: Progreshion.com/schedule
3. Business Blogging Course: Startabusinessblog.com
4. You are a media company: youareamedia.company
5. My business blog: http://progreshion.ceoblognation.com

Here’s a breakdown of some of the topics covered:

Part 1: Laying the foundation – Website Design

1. Who do you want to target (Avatar?) & What’s your budget?
2. Intro to Digital Marketing
3. Website Design
4. Creating a Blog
5. Considering Social Media Accounts
6. Search Engine Optimization – Why’s It Important When Targeting Your Website

Part 2: Getting your name out – Marketing

1) Self Awareness: What are your strengths & weaknesses?

2) What is Social Media & Why is it Important

3) Creating Social Media Accounts – Which accounts to choose and why? What are the strengths of each account

• Blog
• Facebook
• Twitter
• Instagram
• Pinterest
• LinkedIn
• Snapchat

4) Search Engine Optimization – SEO

5) Marketing Ideas for Real Estate Agents – Based on Your Strengths

• The Power of Local – Blogs, Directory Listings (e.g. Alignable)
• Public Relations – What it is & why it’s important
• Audio – Podcast / Visual – YouTube / Instagram / Kinesthetic – Facebook Live
• Online + Offline = Success
• Repurposing Content