Presentation

You Are a Media Company – Women’s Council of Realtors

I gave an updated version of the You Are a Media Company speech for Real Estate Agents today for the Women’s Council of Real Estate Agents in Northern Virginia. I introduced Dana the Real Estate Agent which helped to show exactly how real estate agents could leverage the digital tools.

Slides

Resources Mentioned:

  1. Social Media Cheat Sheet: https://teach.ceoblognation.com/2017/12/07/social-media-cheat-sheet-2017-infographic/
  2. Schedule a Consultation: Progreshion.com/schedule
  3. Business Blogging Course: Startabusinessblog.com
  4. You are a media company: youareamedia.company
  5. My business blog: https://progreshion.ceoblognation.com

Here’s a breakdown of some of the topics covered:

Part 1: Laying the foundation – Website Design

  1. Who do you want to target (Avatar?) & What’s your budget?
  2. Intro to Digital Marketing
  3. Website Design
  4. Creating a Blog
  5. Considering Social Media Accounts
  6. Search Engine Optimization – Why’s It Important When Targeting Your Website

Part 2: Getting your name out – Marketing

1) Self Awareness: What are your strengths & weaknesses?

2) What is Social Media & Why is it Important

3) Creating Social Media Accounts – Which accounts to choose and why? What are the strengths of each account

  • Blog
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • Snapchat

4) Search Engine Optimization – SEO

5) Marketing Ideas for Real Estate Agents – Based on Your Strengths

  • The Power of Local – Blogs, Directory Listings (e.g. Alignable)
  • Public Relations – What it is & why it’s important
  • Audio – Podcast / Visual – YouTube / Instagram / Kinesthetic – Facebook Live
  • Online + Offline = Success
  • Repurposing Content

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Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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