Why “What’s Your Biggest Challenge?” Might Be the Only Marketing Question You Ever Need

You’ve probably heard the quote—often (mis)attributed to Henry Ford:

“If I had asked people what they wanted, they would have said a faster horse.”

It’s a catchy line, but here’s the real truth:
Your audience still has the answers.
They just might not say it in the way you expect.

📈 Instead of guessing what product, service, or content to create next—ask one question:

“What’s your biggest challenge right now?”
or
“What’s keeping you up at night in your business?”

Use a free tool like Google Forms or Typeform and send it to your email list, social media followers, or existing clients.

The responses will be gold. Not always polished. Not always direct. But within those raw answers are the insights you need to build your next blog post, digital product, coaching offer, or service.

So yes, your audience might say they want a “faster horse.”
But it’s on you to connect the dots and build the car.

That’s the real hack.

Action Step:

➡️ Run a 1-question survey this week.
➡️ Review the answers.
➡️ Build content or offers around the real problems your audience is facing.

It’s simple, free, and way more effective than guessing.

💡 Want more strategic shortcuts like this?
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