It can be difficult for entrepreneurs and business owners to decide which social media site to be active. There are so many social media sites (and apps) that it is easy to spend an entire day managing social media while neglecting employees, clients, prospecting, HR, etc. The challenge is for entrepreneurs and business owners to first understand who and where their target market is before they determine which social media site to devote time to.
Most Vital Step
Determine your target market. If you aren’t sure who you are targeting the best first step is to look at your existing clients or your target clients. (See Business Plan 101via Teach a CEO)
The next steps are just as crucial, but if you are still not sure who exactly you are looking for (target/ideal customer) then go back to the first step.
After you determine your target market, take a look at this infographic “The Top 9 Social Media Sites for Business. In the infographic you can receive a quick primer on Facebook, LinkedIn, Instagram, Tumblr, Foursquare, Google Plus, Twitter, Pinterest & Youtube.
Next, after you read about what social networks are out there to promote your business, next you want to get an idea of who is on each network. The State of Social Media Users a Pew Study provides a snapshot and information about the demographics and those that use each social network.
Gresham Harkless is the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.