Entrepreneurs and business owners pour their heart and soul into their business.
They work long hours.
They take on a lot of risk.
They live and breathe their business.
So why do entrepreneurs and business owners skimp on what may be one of the most important parts of their business? The website. When designed and built correctly, a business website could be your most valuable employee.
An employee that doesn't take time out to eat and sleep. It won't take it easy when it should be working hard. It is consistent. It can gather leads for you and convert them. It can sell products for you. It can provide exceptional customer service. It can dazzle customers.
That's why it is so startling that over 44% of small businesses in the United States don't have a website. Those that do have a website that is live typically fall into the 90% that are unhappy with the website that they have on the web. This comes at a time when 85% of people are using the web to find local businesses, according to a survey by Local Consumer Review.
In the Costco Connection, Paul and Sarah of the Elm Street Economy explain there are additional things that entrepreneurs can do to increase their online visibility including: (1) Claiming a free listing on Google Places (2) Sign up for Google Plus Business Page (3) Create a Facebook Page and (4) Start a blog.
Other Reasons to Start Your Website
- Your business is open 24/7, 365 Days A Year
- A whole new source of customers
- It offers authority and branding
- To tell your story
- Show up in searches on Google, Yahoo & Bing
- A website makes your business international